Brand is not a logo.

It’s who you are in the minds of all who interact with you.  Understanding it, nurturing it and influencing it can changes lives, and livelihoods.

Let’s start with yours.

CONNECT WITH SCOTT ➺

What do I know?

Brand and
change

Positively influence change

Changing behaviours is about changing attitudes and how people think and feel and act. Using behaviour change methodology, fused with brand methodology, we can influence, impact, steward in and nurture positive change. Proven across businesses, not for profits, public sector and diverse organisations, the meshing of story and motivation is endlessly applicable.

Brand for owners
and leaders

Aligning brand strategy and business strategy

Explore the unexpected power of brand in solving business problems and unlocking new and existing potential. Taking an owner/leader focus we go beyond brand as a logo, and examine the intersecting relationships between you, your competitors and contemporaries and, most importantly, the customer. And by customer we also mean clients, key stakeholders and your internal customers – staff and future recruits.

Ultimately, it’s about managing brand to create value, for the business and in the business.

Brand fidelity and community connection

How faithful are your most important people?

Understand and measure the connection your community members - customers, stakeholders or staff - have to your brand with the evidence and insights to enrich it.  This is a way of capturing customer loyalty and trust, focused around 4 core tenets of brand connection that are deeply human, and directly influence actions and behaviours.

BrandJam
podcast

Talking brand with those who manage them

Currently in recording hiatus but with a bank of great back episodes, join Scott as he interviews a wide range of brand custodians and explores their personal and professional connection to brand

Listen to the podcast

How can I help?

  • A seasoned performer (and musician) Scott brings as much entertaining storytelling to the speaking stage as he does subject matter expertise. Besides brand and its many permutations he also has a passion for community building and speaks on his pet topic of ambiguity and its pros and cons.

  • Tailored coaching and advisory, customised to the unique needs of the individual and extending beyond professional advice to health and wellbeing, personal development and life change management.

  • Similar to one-on-one but moderated carefully to ensure every person is richly involved, feels valued and is able to participate and contribute.  Feedback from participants consistently indicates Scott’s workshops are ‘different’ and a lot of fun as well as valuable.

  • An experienced facilitator, Scott will collaborate with you to plan and facilitate workshops that yield valuable outcomes in a deeply inclusive, productive and enjoyable manner.

  • Scott has been advising leaders and teams for decades and is a certified Advisory Board Chair. As a business owner and leader for more than two decades, an expert at solving business problems and unlocking business potential, and a deeply intuitive guide for bringing the kind of change you need to see.

  • Scott is a Partner at an Australian brand and change agency, New Word Order.  A full service strategic creative agency they specialise in brand, behaviour change and campaigns. High level strategic advisory is also a cornerstone of the firm, with senior specialists in marketing, communications, stakeholder engagement and digital.

  • Working with a select few clients, Scott is the kind of coach you need when you don’t want a set program, but rather a holistic and personal approach encompassing the full gamut of personal and professional, from leadership and business to transforming mental and physical health and wellbeing.